Unbuzzd was never meant to be just another beverage. It was conceived as a reset button in a can. I directed the brand from inception, defining the creative vision and building an identity system that elevated a functional recovery drink into a cultural statement.

The vision was to translate the science-backed benefits of recovery (hydration, clarity, renewal) into a brand world that felt bold, fresh, and unforgettable. I orchestrated every touchpoint, from packaging to storytelling, ensuring a unified expression powered by energizing visuals, confident messaging, and a design system built to break through the noise of the wellness space.

The result is a brand with both attitude and purpose: playful enough to spark curiosity, strong enough to build trust, and flexible enough to scale. Unbuzzd doesn’t just refresh. It redefines what it means to bounce back.