Unbuzzd is not just a beverage; it's a solution for those moments when you've enjoyed a bit too much of the good stuff and need to get back to feeling your best. As the creative director for Unbuzzd, I led the design process from concept to completion, ensuring that every aspect of the product reflected its unique benefits and personality.
Our goal with Unbuzzd was to create a drink that not only helped improve the metabolism of alcohol but also supported faster recovery, restored mental clarity, and provided deep hydration. The result? A deliciously zesty beverage that promises to refresh and renew you, leaving you feeling invigorated like never before.
From the bold headlines to the playful color palette, every branding touchpoint of Unbuzzd carries our unique personality. Our primary colors are saturated and sophisticated, hinting at the effectiveness of our product, while our secondary colors are light and playful, reflecting the freshness of our approach. And with our headline font, Gravity, we visually hint at the journey from buzzed to sober, combining condensed and standard versions to convey the process.
BRAND IDENTITY, CREATIVE DIRECTION, PACKAGING
Client: Unbuzzd
Agency: Six + One
Design Lead: Rocio Delaloye