SuperShe began as a women’s-only private island, a sanctuary for connection and community. I led the transition of this vision into a global digital platform, shaping the creative identity and directing across product design, branding, and campaigns. From UX and visual direction to social storytelling, I built a cohesive ecosystem that grew the SuperShe community into a vibrant international network. The result was a bold, minimal app experience paired with playful, unapologetic visuals that reinforced empowerment and individuality — transforming SuperShe into a platform for women worldwide to connect, share, and grow.

Supershe

We kicked off with a launch film that introduced SuperShe’s bold, modern identity—setting the tone for the brand’s inclusive community.

Three Instagram-style images featuring vibrant objects. The first shows a red mesh bin spilling eggplants onto a lavender surface. The second depicts a green background with a calculator, dollar bill, and a woman's hand with pink nails pressing buttons, with a gold box nearby. The third displays a halved papaya with black seeds and a small toy blue vintage car on top of it against an orange background.
Three smartphones displaying videos of diverse women in fashionable outfits, set against neutral backgrounds, with play buttons in the center and social media interface elements at the bottom.
Screenshots of a mobile app interface called SuperShe, showing a profile page of a woman named Renee Davies with curly hair, wearing a red and black patterned top, using binoculars, and a page about supporting during protests.

Photography and Video: &Walsh