A collage of three images featuring Sunwink Detox Ginger sparkling tonic. The first image shows a person holding a bottle of Sunwink Detox Ginger. The second image displays a person pouring Sunwink Detox Ginger into a glass on a table alongside other bottles, playing cards, and dice. The third image is a close-up of a bottle of Sunwink Detox Ginger next to a glass of iced drink against a blue sky with clouds.

Sunwink set out to bring wellness back down to earth. I led the complete brand build, creating a strategy and identity system that stood out in a crowded market while staying true to the company’s mission of health and optimism.

The goal was to craft a brand that felt fresh, uplifting, and memorable. I developed a design language that translated Sunwink’s values into every touchpoint, from packaging to storytelling, ensuring consistency and impact across digital and retail channels.

The result is a brand presence that feels both vibrant and authentic, giving Sunwink a distinctive voice in wellness culture and a foundation strong enough to grow into the future.

Sunwink

A promotional display for Sunwink Citrusy Lime Prebiotic powder. The left side shows a woman in a green shirt drinking a lime beverage with ice. The middle features a green background with the text "Smooth moves aren’t just for playlists" and an image of the product box, a glass of lime drink, and lime slices. The right side has a blue background with a woman holding a lime drink, the product container, and the quote "The only fiber I’ve tried that actually tastes good!"
A large outdoor billboard with a blue background that reads 'The future is plant powered.' It features a person holding a bottle of Sunwink Detox Ginger beverage, wearing a white jacket and blue jeans, sitting against a brick wall with buildings in the background.
Three Sunwink advertisement posters on a black surface. The first features a woman with colorful flowers on her head holding Sunwink drinks, smiling with sunglasses. The second is an advertisement with the text 'Stop and drink the roses' with a blue sky background. The third features a man sitting beside a large bottle of Sunwink Lemon-Rose flavor, with green vines growing from the bottle against a colorful backdrop.
A person holding a bottle of Sunwink Detox Ginger tonic, with a blue sky and clouds in the background. The left side of the image features white and green text promoting superfoods for everyday wellness.
A sunny sky with clouds and the words "Brand Guidelines" in large white text on a blue background, with the word "Sunwink" in a curved pattern.

Role: Creative Director

Photography: &Walsh, Wunderkind, Party of One Studio