Sunwink, a wellness company renowned for its functional Sparkling Tonics & Superfood Powders, sought to revamp its brand identity to stand out in the competitive wellness market while staying true to its mission of bringing health back down to Earth. The project aimed to create a cohesive visual identity that would leave the audience feeling uplifted and inspired, reflecting Sunwink's commitment to providing nourishing, plant-powered beverages.

The primary palette features uplifting hues of bright blues and bold greens, echoing the vibrancy of Sunwink's colorful product lineup. The secondary palette comprises vivid, ingredient-inspired colors, infusing a sense of vitality and freshness into the brand.

The typography selection plays a pivotal role in conveying familiarity and freshness. Combining Recoleta, a modern reinterpretation of 1970s serif typefaces, with Neue Haas Grotesk, rooted in Swiss type tradition, creates a balanced system. The objective boldness of Neue Haas Grotesk complements Recoleta's soft playfulness, instilling reliability and modernity into the brand's visual language.

Emphasizing Sunwink's super-clean ethos, the design incorporates Earth-inspired elements such as collaged mountains, trees, flowers, birds, and butterflies against a backdrop of blue skies and soft clouds. These elements symbolize Sunwink's commitment to natural goodness and connection to the environment.

As the Creative Director, my objective was to encapsulate Sunwink's mission and values into a cohesive visual identity. Drawing inspiration from the Earth and the natural world, I sought to evoke feelings of optimism, hope, and upliftment through vibrant colors, organic shapes, and harmonious typography. I created a distinct visual identity for Sunwink that authentically reflects its essence and resonates deeply with its audience. This revitalized brand identity enables Sunwink to break through the clutter of the market, establishing a strong and memorable presence that fosters meaningful connections with consumers.