In my role as Art Director for Smashbox's recent digital campaign, I focused on creating an engaging series of videos featuring beauty influencers. The concept revolved around a day in their lives, providing an authentic look into their routines while seamlessly incorporating Smashbox products like the Flawless foundation and setting spray. My responsibilities included ensuring a harmonious integration of the brand's aesthetic with each influencer's individual style. The outcome was a visually compelling campaign that not only resonated within the beauty community but also reinforced Smashbox's connection with its audience through relatable and authentic storytelling.