A collage of six colorful objects against bright backgrounds: a toy slot machine labeled 'SuperSHE' with flames on the reels, a kitchen scale with a tray of red cubes and pink soft serve ice cream, an open heart-shaped jewelry box with a smiley face ball, a banana with a pink ring around it, a green cactus with a blue water droplet hanging above, and a pink watering can with yellow flowers.

The goal of this project was to create a striking suite of digital assets that could live seamlessly across multiple platforms — from social media and the SuperShe app to large-scale OOH and editorial placements. Each piece was designed not just as content, but as a visual statement of the brand’s identity and values.

I led the creative development of a series of custom 3D models inspired by SuperShe’s bold aesthetic and color palette. These sculptural forms were intentionally crafted to be vibrant, dynamic, and memorable — embodying empowerment through playful yet powerful design.

Working hand-in-hand with the SuperShe team, I ensured every asset stayed true to the brand’s voice, from color strategy and typography to overall composition. The result was a distinctive visual language that elevated the brand presence and introduced an inventive, art-driven dimension to its communication.

By integrating these 3D worlds into the campaign, we amplified SuperShe’s identity with a vibrant, iconic visual system that left a lasting impact across both digital and physical touchpoints.

A miniature hammer with a pink doughnut-shaped ring around its handle, set against a bright green background.
A pink toaster with a yellow flower on top against a blue background
A model airplane flying above a calculator and a stack of U.S. dollar bills on a light blue background.

CGI: Created and Art Directed by me.

A magazine open to a page with a photo of a yellow slot machine labeled 'SuperSHE' on a pink background.
Open magazine featuring a pink and red jewelry box with a yellow smiley face inside on the left page, and a pink megaphone on a yellow background on the right page.
Open magazine with colorful pages: left page is blue with white text reading 'Life's too short, burst your bubble' and logo 'Supershe'; right page displays a cactus in a pink pot with a blue water balloon balanced on a string above it, set against an orange background.