The primary objective of this project was to produce a visually captivating and impactful array of digital assets, tailored for use across various platforms, from social media and the SuperShe app to OOH and both print and online publications. These assets were meticulously crafted to effectively communicate the brand's core message and values.

To achieve this, I conceptualized and developed a series of 3D models, drawing inspiration from the brand's distinctive aesthetic and color palette. Each model was intentionally designed to be vibrant, attention-grabbing, and visually compelling, with an emphasis on bold forms and lively hues.

Throughout the project, I collaborated closely with the SuperShe team, ensuring that the design remained in sync with the brand's overarching identity and principles. This entailed providing guidance on color selection, typography, and layout, and guaranteeing that the 3D models conveyed the brand's commitment to empowerment and support for women effectively.

By integrating these 3D models, we introduced a distinctive and inventive element to the design, while the incorporation of the brand's lively and colorful aesthetic further enhanced the overall impact and memorability of the user's experience.

CGI: Created and Art Directed by me.