M&M’S, 2020
Role: Art Director
As the Art Director for a compelling series of branded content videos featuring musicians, including the talented singer Camilo in Miami, my role was to visually capture the essence of their passion and creative journey. Through careful curation of scenes and storytelling, we aimed to provide an intimate look into Camilo's discovery of music and his personal connection to the vibrant Miami scene.
My responsibilities included selecting visually appealing locations that complemented Camilo's narrative and personality, ensuring each frame conveyed the authenticity of his musical journey. By focusing on the artist's passion and the unique elements of Miami's music culture, the videos became a visual celebration of creativity and individuality. This project allowed me to showcase my skills in art direction by creating a captivating visual narrative that resonated with the audience and brought Camilo's story to life in a way that was both relatable and visually compelling.